Resume

Profile - Achievements - Experience - Education

Profile 

I am a SAFe® certified digital product owner with experience in digital communications across various industries including banking, biotech, mining, and government. My goal is to deliver on-brand digital experiences to our new, existing, and potential customers.

My strength is in digital communications, product management, design thinking, and leadership in agile environments.

Key achievements

Digital transformation leadership 

Spearheaded the development of Rio Tinto's first Global Experience Language (GEL), establishing a cohesive digital experience across all branded products, significantly improving user engagement and brand and reputation.

Product roadmap and strategy

Developed and implemented product roadmaps for major organisations, including NAB and Rio Tinto, ensuring alignment with business goals while prioritising customer-centric features and improvements.

Content management and SEO strategy

Managed and enhanced digital content for high-profile websites, including riotinto.com and health.vic.gov.au.

Designed and executed SEO strategies that improved search rankings and increased web traffic.

Communications and public affairs

Played a critical role in managing communications during pivotal moments, including the COVID-19 pandemic response for the Victorian Government Department of Health. Successfully re-platformed critical digital assets, ensuring timely and accurate information delivery to the public.

User experience and customer journeys

Leveraged design thinking principles to craft user personas and customer journeys that informed the design and development of intuitive, user-friendly digital interfaces.

Agile and SAFe® methodologies

Demonstrated servant leadership and agile expertise in guiding cross-functional teams through the product development lifecycle, ensuring timely delivery of high-quality digital products.

Work experience

Principal Advisor Digital External Communications

Rio Tinto, Melbourne | 2022 - Present

  • Updated and maintained Rio Tinto's global website using Sitecore, designed features, and developed SEO strategies.

  • Created a design system for regional sites and contributed to the overall digital strategy.

  • Onboarded and trained new team members, sharing insights on digital channel performance and optimization.

Senior Communications Adviser, Brand and Digital Strategy

Victorian School Building Authority, Melbourne | 2022

  • Managed the schoolbuildings.vic.gov.au website, leading strategy, brand reporting, and compliance.

  • Provided expertise on accessibility and guided the team in adhering to the Single Digital Presence standard.

Product Owner, Digital Identity and Access

NAB, Melbourne | 2022

  • Represented the voice of the customer for digital identity and access products, ensuring seamless and secure user experiences.

  • Managed the product backlog and collaborated with teams to deliver on the digital roadmap.

Senior Consultant, Intranet

KPMG, Melbourne | 2022

  • Developed governance frameworks for KPMG's intranet, implemented best practices, and coordinated with offshore teams for content management.

Digital Content Officer (Content Producer)

Victorian Government Department of Health, Melbourne | 2021

  • Supported the digital communications team during the COVID-19 pandemic, including the re-platforming of health.vic.gov.au and content management for betterhealth.vic.gov.au.

Senior Analyst, Business Analyst

NAB, Melbourne | 2018 - 2021

  • Played a key role in NAB's digital and operational transformation, working on major projects under the new CEO's directive.

Digital Content Specialist

CSL, Parkville | 2012 - 2018

  • Managed global communication channels and supported the rebranding efforts during CSL's acquisition strategy.

Skills and expertise

  • Digital Product Management: Roadmap development, backlog management, agile methodologies

  • Digital Communications: Content strategy, SEO, UX design, customer experience

  • Leadership & Collaboration: Cross-functional team leadership, stakeholder management, servant leadership

  • Technical Proficiency: Sitecore, Drupal, Google Analytics, CMS management

  • Industry Knowledge: Banking, Biotech, Mining, Government, Public Affairs

Education and certifications

  • SAFe® Certified Product Owner & Product Manager

  • Bachelor of Psychological Sciences, Swinburne University

  • Bachelor of Arts in Multimedia, RMIT University