
Resume
Profile - Experience - Education
Profile
Versatile digital professional with extensive experience in communications, design, and data analytics across banking, biotech, mining, and government sectors.
Area of expertise
Communications
Government and public affairs
Provided best publishing practices on websites such as schoolbuilding.vic.gov.au, health.vic.gov.au, betterhealth.vic.gov.au, riotinto.com, nab.com.au, csl.com.au and department intranets. My advice covered areas such as record management and recommendations for implementing Microsoft Teams and monday.com.
Provided timely updates and data through EDMs to support the Department of Health's digital channel during COVID pandemic. My role included:
Design and update COVID-19 content for Primary and Community Health and Public Health. Highlights: No jab, no play immunisation toolkit, Smile Squad enrolment, and Mental Health Reform findings website.
Produced an image style guide for the new health.vic.gov.au website, incorporating UX and CX principles.
Facilitated workshops to develop the DH editorial calendar for the Digital and Creative Services department; this included designing a process map and roles, responsibilities, and recommendations.
Internal and program communications
Developed a communications plan for NAB Technology and Operations teams that uses different communication channels to promote trust and empowerment within teams. This allows team members to perform at their best, creating Teams and Workplace channels for announcements, release notes, and recognition. These channels showcase positive behaviour and results, encouraging cross-functional collaboration. Content created included:
Led #WIT weekly post featuring women sharing their experience working in technology. This Workplace campaign aims to celebrate diversity and promote the valuable contribution of women to engineering and products.
#AMA live on Workplace campaign was designed to create familiarity across newly formed and disparate teams and promote the benefits of working cross-functionally.
Worked with the DI&E leadership team to produce leadership #MondayUpdates Workplace videos to highlight initiatives from each group and reinforce the benefits of operating cross-functionally and remotely.
Established an induction and communications program to welcome team members from Ho Chi Minh to the NAB Melbourne office, bringing two cultures together to smooth the delivery process—highlights: A cross-cultural Workplace communications plan to build familiarity and share joint initiatives.
Data analytics
Roadmap and delivery
Use customer and banker data to construct a comprehensive product roadmap for identity encompassing the entire customer experience.
Applied market research analysis for in response to CSL's aggressive acquisition strategy. These data-driven insights directly informed strategic rebranding initiatives for BioCSL, Seqirus, new style guides and a corporate brand hub to support the new brand position.
Investigated the ROI of an L’Oreal internal design team versus external creative agency, this led to the creation an efficient content management system that ensured quality while cutting costs. This was achieved by producing a master guide for procurement, which reduced duplication and spending on advertising agencies.
Improving brand experience
Applied data from customer and employee research to design a brand communications strategy to revamp CSL's visual style. The goal: create a modern look and feel. This led to the creation of the digital and photographic style guide; inclusion of data visualisation and multimedia across our communication channels for a richer experience.
The methodology used at CSL was also applied to the creation and launch of Rio Tinto’s first Global Experience Language to help create a consistent and coherent digital experience across Rio Tinto branded digital products.
Work experience
Rio Tinto, Melbourne — Principal Advisor Digital, External Communications
2022 - PRESENT
Led digital strategy, design, and analytics for Rio Tinto's global digital presence, delivering measurable improvements in user engagement and brand experience.
Develop SEO strategies to improve brand awareness
Update and maintain riotinto.com
Create and implement the riotinto.com roadmap
Analyse website traffic patterns and user behaviour to identify opportunities and measure design effectiveness
Highlights:
Developed Rio Tinto's first global experience language and design system to help teams build on brand digital products
Developed detailed user personas and customer journey maps to inform design decisions and content strategy
Victorian School Building Authority, Department of Education, Melbourne — Senior Communications Adviser, Brand, and Digital Strategy
2022
Managed the schoolbuildings.vic.gov.au website, with responsibility for strategy, design direction, content, and analytics.
NAB, Melbourne — Product Owner, Digital Identity and Access
2022
Served as the voice of the customer for digital identity products, combining user-centered design with data analytics to enhance digital experiences.
Backlog management to ensure features are prioritised and ready for development
Applied user experience principles and data analytics to develop NAB's identity and access management vision
Created design specifications that balanced security requirements with seamless user interactions
Developed communication strategies with compelling visual elements to effectively engage stakeholders
KPMG, Melbourne — Senior Consultant, Intranet
2022
Responsible for developing the governance for the new intranet. This involved designing content and information, implementing best publishing practices, and collaborating with offshore teams.
Victorian Government Department of Health, Melbourne — Digital Content Officer and Content Producer
2021
Supported the digital communications team during COVID-19 response, combining visual design with data-informed content strategy.
Produced an image style guide for the new health.vic.gov.au website, incorporating UX and CX principles
Designed and updated COVID-19 content for Primary and Community Health and Public Health
Designed visual elements for key initiatives including the immunisation toolkit and Mental Health Reform findings website
Created data visualizations to effectively communicate complex health information to the public
Facilitated workshops to develop the DH editorial calendar with integrated design workflows
NAB, Melbourne — Senior Analyst, Business Analyst
2018 - 2021
Provided communications, design, and analytics support for NAB's digital transformation initiatives.
Designed communication materials and visual assets for NAB's largest digital transformation project
Created visual workflows and process maps to illustrate new operating models
Established the #WIT Workplace campaign featuring women in technology, designing engaging visual content
Developed cross-cultural communication plans with visually cohesive elements for global teams
Designed and implemented metrics dashboards for tracking transformation success
CSL, Parkville — Digital Content Specialist
2012 - 2018
Managed global communication channels and led design efforts during CSL's acquisition strategy.
Designed and developed the CSL corporate brand hub with consistent visual language
Led the rebranding of internal communications for BioCSL and Seqirus, creating new visual identities
Introduced data visualisation and multimedia elements across communication channels
Designed a brand communications strategy that modernized CSL's visual style while maintaining core values
Created digital and photographic style guides for consistent global implementation
L’Oreal, Melbourne — Senior Designer, Marketing Consultant
2011
Established and led the first in-house design team to optimise marketing operations and reduce expenditure.
Created an efficient content management system with standardised design templates
Produced comprehensive design guidelines for procurement to ensure consistent brand expression
Standardised printed POS materials across various brands including L'Oréal Paris, Garnier, and Matrix Total
Developed streamlined design workflows that reduced agency costs while maintaining quality
Telstra, Melbourne — Visualisation Designer
2009 - 2011
Created visual representations of ideas, products, and services through interactive prototypes.
Translated complex technical concepts into clear, visually engaging prototypes
Developed visualisation solutions for product demonstrations and service offerings
General Motors, Port Melbourne — Visualisation Designer
2008 - 2009
Produced 3D visualisations and animations for presentations and events for GM Holden Design.
Created high-quality 3D models and animations for product presentations
Designed visual assets for executive presentations and public events
Developed technical illustrations and visualisations for design concepts
Education and certifications
Bachelor of Psychological Sciences, Swinburne University
Bachelor of Arts in Multimedia, RMIT University
Google Advance Data Analytics Certification
IBM Data Science Orientation
SAFe® Certified Product Owner and Product Manager
ADMA Data-Driven Marketing and Advertising Certificate
Professional focus
Trust by design: responsible innovation, transparent reporting, data analysis and communications, inclusive design, cultural sensitivity.