Communication goal selection tool

This tool helps you implement measurable objectives.

• Start with your defined audience. 

• Decide the call to action for each audience using objectives think, feel or do based on the messaging, the objective for each audience might be different.

• The objective of the communication will determine the communication strategy channel and message.

Objective	Purpose	Example
Know	Create awareness around the initiative.	Inform people about company financial results.
Know	Build consensus around new projects.	Build the company brand as a thought leader with key people.
Feel	Build an emotional connection between person and company.	Build employee pride in the company's corporate responsibility.
Do	Drive a specific audience behaviour.	Build employee pride in the company's corporate responsibility.
Share	Empower employees to talk to their own network.	People defend the company's position on an issue.