Communication execution tips

The role of communications in messaging development and execution.

Create message	Enable others to communicate	Participate in existing conversations
Communication goal: create outcome-focused messages.	Communication goal: Coach person leading the communication.	Communication goal: Facilitate continuous information sharing and exchanging through existing networks.
Tips for execution: Start with the business outcomes. Centre message around key outcomes. Engage the audience with messages that trigger an emotional connection.	Tips for execution:  Coach managers and leaders on how to conduct dialogue sessions. Give step by step guide to help managers plan dialogue activities. Teach managers how to be quality listeners and engage employees in the dialogue.	Tips for execution: Monitor what stakeholders are saying about your company. Establish guidelines for responding to criticism online. Provide safe forums for stakeholders to provide feedback and criticism. Teach employees to be spokespersons.